TikTok is introducing a fresh option that permits them to lessen the volume of artificial intelligence-produced videos appearing in their streams. This initiative comes as the service disclosed that it currently hosts more than 1 bn AI videos.
Testing and Rollout
The update is in a pilot phase over the coming weeks before a full-scale launch. This advancement coincides with a increase in AI content, spurred by recent video-generation tools.
The Broader AI Trend
Studies have shown that approximately one in 10 of the quickest rising video streams on a competing service only show clips produced artificially. A large amount of this content is considered “AI slop”, a term for poor-quality, bulk-generated content that is often absurd or surreal.
Based on user feedback that numerous viewers enjoy content produced via AI tools, ranging from digital art to science explainers, and we aim to offer the community the power to see more or less of that, depending on their own preferences,” stated a platform representative.
Scale of AI Content
The service shared that there are currently over a billion videos on its network tagged as made with AI. In total, more than 100 m pieces of content are added to the platform every day, making AI content a minor portion of its total content library.
Customizing Your Feed
Viewers will be in a position to decrease or raise the amount of AI content they view by opening the content preference option in the application and selecting “AI-generated content”. Further subjects that currently be modified under the tool cover politics, clothing, aesthetics, and dance.
AI Disclosure Rules
The platform’s rules oblige users to identify “realistic” AI-generated content, and it prohibits harmful deepfakes of celebrities or emergencies. Any realistic AI-generated clip that is without a tag can be deleted under its community policies.
Additionally, the app will now apply an AI-generated watermark to content made using its own AI tools, or identified by an cross-platform project for recognizing artificial media. This step is designed to help prevent users from trying to bypass the labeling process.
Educational Initiatives
The platform is furthermore establishing a $2 million educational fund for professionals and organizations to produce learning resources about using AI responsibly. This initiative will support educational bodies specializing in educating computer science.
Platform Protection
The video-sharing app has supported its safety measures, amid controversy over intentions to cut jobs for hundreds of content moderators in the UK. The company is planning to cut a significant number of roles in its trust and safety division in its British office, with trade unions and internet security professionals expressing worry that people are being substituted by automated systems.
A company official explained that people-led review would continue to be important, but AI can shield workers by eliminating the most harmful content before it gets reviewed by humans. The platform announced a significant reduction in explicit and harmful content reviewed by content reviewers over the last 12 months due to intervention by its automated systems.
We believe it is crucial to integrate people and machines to keep the platform safe,” the official commented. “We’ll have people as involved in the system, but we also think it’s very important to reduce exposure to harmful content as rapidly, which is where a significant AI assistance is proving valuable process content quickly.”
